Leadership Team
Sahib Dudani, Board Chairman
Dr. Sahib Dudani is the founder and former CEO of OptiProERP, who has previously led the company’s growth for over two decades since its inception and has positioned it as a leader in the manufacturing and distribution of micro-vertical ERP solutions. A lifelong entrepreneur and innovator with over 40 years of experience in the software and technology industry, Sahib brings deep industry knowledge, expertise, and a clear understanding of the challenges confronting manufacturers and distributors. Sahib also serves as an advisor to the manufacturing and distribution industry, sharing his insights into the future of manufacturing software, cloud adoption, and digital transformation initiatives. It is his life’s work to help businesses map solutions to complex industry-specific problems using modern technology that works as simply as possible.
Maddy (Ramona-Madalina) Lessing – VP Marketing
Maddy is a seasoned Business Development and Marketing executive with 20+ years of international experience driving revenue growth, go-to-market strategy, and demand generation for ERP and supply chain technology solutions. She brings a revenue-first mindset, a talent for translating complex technology into clear executive-level value propositions, and a proven ability to align marketing, sales, and partnerships to accelerate growth in competitive B2B environments.
Before joining OptiPro and Smart Factory, Maddy served as Business Development and Marketing Director at BWISE, a certified SAP Business One and WISE WMS partner, where she led pipeline creation, partner expansion, and customer acquisition across distribution, manufacturing, retail, and 3PL markets. Prior to this, she founded and scaled an international ERP and business consulting firm and held senior roles in business development, consulting, and customer success, including experience with organizations such as Accenture and Rogers Communications — executing growth strategies across 5+ countries and 3 continents.
Allan Lessing – General Manager
Allan is a seasoned executive with more than 40 years of leadership experience in enterprise software, manufacturing, operations, and business transformation. Throughout his career, he has helped organizations optimize operations, accelerate growth, and successfully implement ERP, Manufacturing, Warehouse Management, and Field Service solutions across North America and international markets. His expertise spans executive leadership, operational excellence, strategic sales, channel development, and end-to-end digital transformation.
Before joining OptiPro and Smart Factory as General Manager, Allan held senior leadership positions with leading ERP and technology organizations, including BWISE, Jeeves Information Systems, Coresystems, HansaWorld, and KnowledgePath Consulting. Most recently, he led operations and sales at BWISE, where he was responsible for driving operational excellence, customer success, and revenue growth for SAP Business One and warehouse management solutions. Throughout his career, he has successfully led business turnarounds, global expansion initiatives, manufacturing optimization projects, ERP implementations, and channel development strategies, helping manufacturers and distributors achieve measurable operational improvements.
At OptiPro and Smart Factory, Allan oversees the company’s strategic direction, business operations, sales execution, and customer success initiatives. Leveraging decades of hands-on leadership and deep industry expertise, he is committed to helping manufacturers embrace digital transformation through innovative ERP and Manufacturing Operations Management (MOM) solutions that improve efficiency, increase visibility, and drive sustainable business growth.