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“With OptiProERP, we will gain a tremendous amount of knowledge to make better decisions about how to plan. One of the biggest benefits is that we will have a sales forecast that ties to a production plan that ties to a purchasing plan.”

Bryce Hansen

Owner and President, Basta Boatlifts

Basta Boatlifts
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The inventor and maker of premium hydraulic boat lifts, Basta Boatlifts, was using a legacy accounting system that was not integrated with its inventory system. They experienced many manual, time-consuming processes.

The company looked at many ERP systems, but liked that OptiProERP was manufacturing-specific with everything built-in. Also appealing was OptiProERP’s visual production planning functionality, its product configurator, and industry-experienced team.

Bryce Hanson, Owner and President of Basta Boatlifts who was involved in the evaluation, wanted a modern cloud-based ERP system that could help the company grow. Read on to learn the systems they evaluated and the benefits they’ve achieved.

Bryce Hansen

“Having automated processes will help us improve cash flow, speed deliveries to customers, and eliminate much of the time-wasting manual work. Having better data visibility in one system allows us to make better decisions on how to move forward and plan, which in turn, will lead to better business performance and more profitable growth in a competitive industry.”

Bryce Hansen

Owner and President, Basta Boatlifts

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Basta Boatlifts, located in Bellevue, WA, invented the “Over-Center” gravity locking design that is now the standard in the boat lift industry. The company grew dramatically during the pandemic as more people turned to outdoor recreation activities.

The shop floor at Basta Boatlifts was run largely on employee knowledge, which complicated many processes. Its accounting system’s support was poor and there were no meaningful updates.

They chose OptiProERP with SAP Business One after reviewing NetSuite, Microsoft Dynamics, WorkWise, ECi M1, and Visibility. OptiProERP is helping Basta Boatlifts improve cash flow, speed deliveries to customers, and eliminate time-wasting manual work. The software also provides them with the functionality they need to optimize shop floor operations.